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Digital Champions in Salford

Based on Mosaic data and the Salford Digital Exclusion Risk Index (DERI), more than 15% of Salford residents are at risk of digital exclusion - lacking internet access, devices, or basic online skills. Salford Council is dedicated to making our city digitally inclusive - enabling all residents have access to devices, connectivity and the basic digital skills to navigate the internet confidently and safely. Digital Champions play a vital role in supporting Salford Council's goal of digital inclusivity.

A vibrant and inclusive digital-themed illustration for a blog about 'Digital Champions'

What is a Digital Champion?

Digital Champions are passionate and patient individuals who volunteer their time to provide basic one-on-one digital support to digitally excluded Salford residents, helping them use laptops, smartphones, tablets, and navigate the internet safely. The support provided by our Digital Champions empowers Salford residents to become more confident and independent in their use of technology.

Digital Champion logo digital everyone logo

The Digital Champions in Salford programme

In October 2024 the Digital Inclusion team launched a recruitment drive to onboard Digital Champions across Salford. With the support of Salford CVS, Salford City Council jobs and the wider Digital Provider Network, the recruitment campaign attracted a diverse range of applicants, to reflect the rich diversity across the city.

The Salford Digital Inclusion team connects organisations that offer digital skills sessions with eager volunteers. For these placements to work well, it’s important to match the right volunteers with the right opportunities. We want to understand what our partner organisations and volunteers need to make sure everyone benefits. This way, we can help both volunteers and organisations succeed, improving digital inclusion in Salford.

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Digital Champions placed with partner organisations

13

Partner organisations supported by digital champions

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Salford residents trained by the digital champions

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Digital Champions gained employment from their placement

In December, we made the first placements of Digital Champions with organisations within our Digital Provider Network - Salford Disability Forum and Salford Community Upskilling CIC. These organisations support Salford residents with a wide range of services.

In less than two months, we've witnessed the ripple effect of their positive impact. From enhancing digital literacy to providing essential support for local organisations, these volunteers have been making a real difference. The feedback has been incredible, with organisations praising the volunteers for their contributions.

Where do I go if I want support from a Digital Champion?

If you're looking for support from our digital champions to develop your digital skills feel free to reach out to our Digital Provider Network partners who are keen to support you on your digital journey:

Organisations in need of support from a Digital Champion

We have Digital Champions supporting our Digital Provider Network partners throughout Salford. If you are and organisation based in Salford, supporting local residents with digital skills, and you want to benefit from the support of a Digital Champion please follow these steps:

  1. Join the Network: Complete the short form to join the digital inclusion partnership network. 
  2. Submit an Expression of Interest: After joining the network, you need to submit an expression of interest for a Digital Champion. This involves detailing how a Digital Champion can assist your digital sessions.

Here's what some of our partners have to say

"The support of digital champions can be incredibly beneficial for both our organisation and the residents of Salford. The Digital champions, we are looking to work with are volunteers who help our 50+ adults understand the benefits of using the internet and can show them how to do simple things online. They provide support both one-to-one and in group sessions in a relaxed, informal environment, which is learner-led and person-centred.

For our organisation, Digital Champions support us to increase trust and engagement among learners through peer learning. But they also gain experience as well as provide well-being benefits for volunteers, as they gain a sense of purpose and satisfaction from helping others. It also enhances employability for volunteers by developing their communication and teaching skills, whilst exposing them to future recruitment through our organisation or other Corporate Social Responsibility programs.

For Salford residents, the impact of having a digital champion volunteer includes:

  • Improved digital literacy, which can lead to better access to online services, information, and opportunities.
  • Increased confidence and independence in using digital devices and the internet.
  • Enhanced social inclusion, as residents can connect with family, friends, and the wider community online.
  • Access to tailored support, through our structured programmes, that meets their specific needs and learning pace.

Overall, I can confidently quote that digital champions play a vital role in bridging the digital divide, empowering individuals, and fostering a more inclusive digital society. Their support can lead to significant positive changes in the lives of Salford residents and contribute to the success of our organisation's digital inclusion initiatives."

"We are really looking forward to you and your volunteers supporting our Companions to look at all things digital, from a staff perspective we really appreciate your support. We are a very small team and unable to be all to everyone and although we do look to support their needs and request, we can't always. 

For example, we have a gentleman who does have mental health issues and needs to order his prescription for his medication. I have managed to get him to download the NHS app, however, he forgets his password and locks the account, this happens each month;  by completing these tasks for him and not having the capacity to demonstrate this task with him  I am not empowering him to be independent and take responsibility for his own mental health. 

Our fear for most of the companions, is that, when they do eventually leave us and step into the world, they will struggle with the digital aspect of how we all live our lives. A lot of those we work with are usually too proud to ask for support with the littlest of things, which then isolates and impacts them in day-to-day life, such as making a GP appointment, reaching out to friends on social media or those who cannot get out, giving them the confidence to complete a food shopping order online. 

We really do appreciate your time and energy in looking at this for us and hopefully you will find your experience very rewarding.

It's the little things that count!!!!"

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About the author

Digital Everyone

The Digital Everyone project is part of Salford’s aim to become a Digital City, an ambition which forms part of our wider vision for a better, fairer Salford to improve resident’s lives.

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