As the world increasingly shifts to online transactions, many individuals without access to resources and connectivity risk being left behind. Since 2017, Salford City Council has been on a mission to champion digital inclusion, empowering residents with the tools and skills they need to safely navigate the online landscape and enjoy everything the internet has to offer.
Through our initiatives - originally under the Digital You program and now known as Digital Everyone - we’ve built a robust Digital Provider Network (DPN) with over 90 partners dedicated to delivering essential digital support and committed to tackling digital exclusion. We've helped support schools with refurbished laptops and tablets, facilitated charity organisations with kit to support their delivery of digital inclusion and launched a Digital Champion scheme that mobilises volunteers from our community to help locals develop their digital skills. Our latest initiative, the Big Device Giveaway, highlights our ongoing commitment to combat digital exclusion, with five successful events held across the city.
Refurbish, Reuse
A vital part of these events is the diligent preparation of devices for distribution. Our Salford Digital, Data, and Technology (DDaT) team has been incredible, volunteering their evenings to ensure each device is securely wiped and refurbished to the highest standards. In just six weeks, they’ve dedicated 152 hours to prepare 329 devices, ensuring recipients receive equipment that is functional, secure, and ready for immediate use. By using refurbished devices, we're also doing our part to reduce our carbon footprint.
Strong Partnerships Delivering Huge Impact
Our events coincided with significant campaigns like End Digital Poverty Day, Digitober, and Get Online Week, all aimed at raising awareness about digital inclusion. We teamed up with community partners like The Bread and Butter Thing, which joined forces with Lloyds Bank and the Good Things Foundation in 2023 to spotlight the connection between digital poverty and food poverty.
We’ve been fortunate to receive tremendous support from our partners who are equally committed to bridging the digital divide. For instance, AJ Bell donated 30 refurbished laptops for our first event at St. Peter's Church, while Virgin Media O2, Hubbub, and The National Databank contributed an impressive 150 smartphones and O2 SIM cards through the Community Calling initiative, making digital access a reality for many.